A BRAND NEW ERA
❶ the vision.
Launching Apparel Into The Australian Market
New Era Australia & New Zealand was preparing to launch its lifestyle clothing line in the Australian market for the first time, creating an opportunity to establish the brand as more than its iconic caps. We created A BRAND NEW ERA, a high-fashion campaign built around custom studio worlds that introduced this new chapter while honouring New Era’s sporting and streetwear heritage. The campaign elevated the collection through a distinctly Australian lens, presenting a more expansive vision of what New Era could represent.
Industry
Fashion Lifestyle & Sportswear
Timeline
3 months
Client
New Era Australia & New Zealand
Services
hybrid
CREDITS
“A BRAND NEW ERA” New Era Australia & New Zealand
2026
Production Barreno Studio
Executive Producer Jessica Magtalas
Art Director Adrian Jung
Producer Joshua Barreno
Client Damien Tang
TALENT
Madeleine Sachetta
Kana Edgecombe
Max Snelling
Jackson Smith
Co-Directors Joshua Barreno, Simon Kim
AD Harel Feliciano
Director of Photography Simon Kim
1st AC Danien Berends
Gaffer Francis Healy Wood
Best Boy Remus Care-Parisi
Production Designer Shanahbelle MacDonald
Set Builder BEAM Studio / Khanh Nguyen
Stylist Simon Finnegan
Stylist Assistants Ella Nolasco, Roxy Froese
Hair and Makeup Artist Nisal Atapattu
Hair and Makeup Assistant Rianna Arhontissas
Photographer JM Tubera
Photo Assistant Aubree Maranan
Digital Operator Moesha Pina
BTS Photographer Jillian Ramos
Video Editor Simon Kim
Runner Judd Abello
(The solution)
We partnered with Nectar Café to rebuild their brand from the ground up and lift their visibility online and off. Our approach comprised:
Brand Strategy & Identity
- Conducted a workshop to define the cafe’s personality, audience, and unique value (community, comfort, craft).
- Developed visual and verbal identity: refreshed logo, colour palette, typography, brand voice.
Creative Design & Collateral
- Redesigned in-store signage, menus, packaging, and takeaway materials to reflect the new identity.
- Created a library of high-quality assets: hero photography, lifestyle imagery, stylised typography for social.
Digital Marketing & Social Strategy
- Launched a content calendar covering Instagram and Facebook: weekly posts, stories, promotions to engage local audience.
- Ran targeted local-area ads to bring new visitors: “Come discover us” offers with limited-time specials.
- Implemented simple analytics tracking: foot-traffic uplift, engagement rates, new-follower growth.
The Impact We Made
+34%
Social media followers
+28%
Website traffic
+19%
In-store sales
+42%
Engagement rate
❸ testimonial.
Working with the team was a game-changer for our café. They helped us discover what makes us unique and brought it to life — online, on-site, everywhere. We now feel confident that our brand is as warm and inviting as our coffee.
Isabella Chua
Owner & Founder, Nectar Café