Nova Trek Campaign
❶ the vision.
Bringing Outdoors, Indoors
Echt Apparel needed Nova Trek to cut through a crowded activewear market and introduce a collection designed for everything from everyday movement to high-impact training. We brought the outdoors indoors, transforming a custom-built alpine set through shifting weather, considered movement, VFX and match-cut outfit changes. Together, these elements created a cinematic campaign world that made Nova Trek feel dynamic, fashion-led and unmistakably Echt.
Industry
Fashion Lifestyle & Sportswear
type
Commercial, Social Ads
Client
Echt Apparel
Nova Trek Campaign
Echt Apparel, 2026
production company BARRENO STUDIO
client ECHT APPAREL
talent TIANNA TILLET
creative director ISABELLA CHUA
director / producer / editor JOSHUA BARRENO
assistant director DOM LONZO
director of photography DANIEN BERENDS
gaffer GLENN PARKER
camera / lighting assistant BRYDON WESTALL
set design SHANAHBELLE MACDONALD
visual effects HARVEY ABRAHAMS
❷ the outcome.
We produced a complete motion campaign designed to introduce Nova Trek across Echt Apparel’s digital channels.
Centred around a cinematic hero film and teaser, the campaign was delivered in multiple formats, giving the brand a cohesive suite of content for web, social media and paid placements.
- Hero campaign film [16:9, 4:5, 9:16]
- Campaign teaser [16:9, 4:5, 9:16]
- Raw footage [colour-graded]
- VFX environment transformations
- Direction
(The solution)
We partnered with Nectar Café to rebuild their brand from the ground up and lift their visibility online and off. Our approach comprised:
Brand Strategy & Identity
- Conducted a workshop to define the cafe’s personality, audience, and unique value (community, comfort, craft).
- Developed visual and verbal identity: refreshed logo, colour palette, typography, brand voice.
Creative Design & Collateral
- Redesigned in-store signage, menus, packaging, and takeaway materials to reflect the new identity.
- Created a library of high-quality assets: hero photography, lifestyle imagery, stylised typography for social.
Digital Marketing & Social Strategy
- Launched a content calendar covering Instagram and Facebook: weekly posts, stories, promotions to engage local audience.
- Ran targeted local-area ads to bring new visitors: “Come discover us” offers with limited-time specials.
- Implemented simple analytics tracking: foot-traffic uplift, engagement rates, new-follower growth.
The Impact We Made
+34%
Social media followers
+28%
Website traffic
+19%
In-store sales
+42%
Engagement rate
VIEW SIMILAR WORK
A photography and motion campaign introducing New Era’s lifestyle apparel to Australia through three worlds inspired by its past, present and future.