Blak Up!

❶ the vision.

Culture, connection and truth-telling.

FYA’s Blak Up! brought people together on Gunditjmara Country for three days of workshops, live performances and celebration. We set out to capture the energy of the gathering and the connections between people, creating a film that reflects the spirit of Blak Up!

Industry

Community & Culture

type

Documentary, Interviews, Event Film

Client

Foundation For Young Australians (FYA)

Services

DIRECTION

blak up!

Foundation For Young Australians, 2023


production BARRENO STUDIO
client FYA

producer SHONA MCPHERSON


director / editor JOSHUA BARRENO
1st AC / BTS SAMANTHA MALLARI


❷ the outcome.

A real and raw film.

Across three days, we documented the workshops, performances and moments that made Blak Up! special. The finished films gave FYA a way to share the experience beyond the gathering and support its next Blak Up!, bringing its energy and sense of connection to people who weren’t there.

(The solution)

We partnered with Nectar Café to rebuild their brand from the ground up and lift their visibility online and off. Our approach comprised:

Brand Strategy & Identity
  • Conducted a workshop to define the cafe’s personality, audience, and unique value (community, comfort, craft).
  • Developed visual and verbal identity: refreshed logo, colour palette, typography, brand voice.
Creative Design & Collateral
  • Redesigned in-store signage, menus, packaging, and takeaway materials to reflect the new identity.
  • Created a library of high-quality assets: hero photography, lifestyle imagery, stylised typography for social.
Digital Marketing & Social Strategy
  • Launched a content calendar covering Instagram and Facebook: weekly posts, stories, promotions to engage local audience.
  • Ran targeted local-area ads to bring new visitors: “Come discover us” offers with limited-time specials.
  • Implemented simple analytics tracking: foot-traffic uplift, engagement rates, new-follower growth.

The Impact We Made

+34%

Social media followers

+28%

Website traffic

+19%

In-store sales

+42%

Engagement rate

VIEW SIMILAR WORK

A collaboration with Australia Post and YLab, capturing the ideas and perspectives of young people as they helped shape a Youth Advisory Council.